Browsing by Author "Barua, Deepika"

Now showing items 1-2 of 2

    • Country wide animosity for foreign goods: an exploratory study 

      Barua, Deepika; Mondal, Shuktisindhu (Indian Institute of Management Ahmedabad, 2021-09-07)
      Ethnocentrism and animosity play a significant role in the purchase decision of the consumer. Ethnocentrism is the perception of people regarding other cultures based on their experiences of their own culture. At the same ...

    • Employee engagement during the covid pandemic 

      Barua, Deepika; Gaikar, Mayuresh (Indian Institute of Management Ahmedabad, 2021-12-14)
      The pandemic has expanded the role of HR department which now needs to understand the experiences of the employees that they are going through in order to provide them support. They need to understand challenges and issues ...