Browsing by Author "Basalingappa, Anita"
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Corporate Brand Image: Antecedents, Mediating Role and Impact on Stakeholder Expectations
Oburai, Prathap; Moorthi, YLR; Basalingappa, Anita; Wai, Chew Kok; Baker, Michael J.; Krishnan, Sandeep K. (2009-09-02)Corporate identity and image are shaped by the entirety of perceptions of a variety of stakeholders, both existing and potential ones, such as customers, suppliers, employees, general public, opinion makers, and government ...