Browsing by Author "Bashal, Manoram"

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    • Analysing consumer purchase behaviour in response to product packaging 

      Bashal, Manoram; Roy, Rajashi (Indian Institute of Management Ahmedabad, 2021-09-07)
      Consumer buying behavior is influenced by a number of factors, one of which is product packaging. Understanding the evolution of consumer behavior towards product packaging is a key criterion under consideration for the ...