Browsing by Author "Bassy, Aayesha"

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    • BluSmart – redefining the mobility sector 

      Bassy, Aayesha; Sharma, Sadhna (Indian Institute of Management Ahmedabad, 2022)
      Punit K Goyal and Anmol Jaggi, the co-founders of BluSmart Mobility, aimed to reduce the pollution caused due to transportation. They launched India’s largest electric mobility solution in October 2018, which differentiated ...

    • Market potential and viability assessment of plant-based meat category in India 

      Bassy, Aayesha; Vignesh, Vaishali (Indian Institute of Management Ahmedabad, 2023-08-23)
      the world is moving at a faster pace, and so are consumer preferences and buying behaviors. People are constantly trying to find alternatives to existing practices, all the way from renewable sources of energy to vegan ...