Browsing by Author "Basu, Shubhabrata"
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Strategic response of Indian state owned enterprises to environmental shifts
Basu, Shubhabrata (2010)Researches on strategic response of firms to environmental shifts have been conducted, mostly with respect to the private corporations and, predominantly in the North American and European Context. This apparent inclination ... -
Transactions Cost, Reconfigurational Innovation and Sustainable Competitive Advantages: Evidences from the Bottom of the Pyramid
Basu, Shubhabrata (Indian Institute of Management , Ahmedabad, 2013)In this paper, we argued that, contrary to received wisdom, firms operating at the bottom of the economic pyramid are motivated more, by a desire to be cost competitive than, by pure philanthropy. We performed a content ...