Browsing by Author "Behera, Bigyansu"

Now showing items 1-2 of 2

    • Customer usage study of non-conventional e-commerce websites (vertical marketplaces) 

      Behera, Bigyansu; Singh, Sagar (Indian Institute of Management Ahmedabad, 2021-09-07)
      The study will begin with an e-commerce literature analysis to get a better understanding of the industry environment, current horizontal marketplaces such as Amazon and Flipkart, and consumer segment information, if ...

    • Effect of nutritional labelling on consumer purchasing decision 

      Behera, Bigyansu; Lokhande, Purva (Indian Institute of Management Ahmedabad, 2022-03-21)
      Food labelling is created to advertise and inform customers about the product and is limited by regulation. Product makers have to specify certain information by law, and it might not be the most useful to consumers. We ...