Browsing by Author "Behera, Dibyajyoti"
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Artificial intelligence in direct-to-consumer retailing
P, Jagath K; Behera, Dibyajyoti (Indian Institute of Management Ahmedabad, 2022-03-21)Direct to consumer businesses are a form of e-commerce that connects the manufacturers directly with the customers without the involvement of the middleman. In D2C channel, manufacturers have more and direct control on the ... -
Shift in consumer’s value proposition in the post-pandemic period towards the purchase of two-wheelers, specifically performance electric bikes in the same segment as that of pulsar or apache
Behera, Dibyajyoti; Gupta, Tanya (Indian Institute of Management Ahmedabad, 2021-09-07)Indian customers present a very lucrative market for two-wheelers with its congested traffic conditions lower purchasing power. Despite being the world’s third-largest emitter of greenhouse gases1, the electric vehicle ...