Browsing by Author "Behera, Dibyani"
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Analyzing the impact of digital marketing on consumer behavior related to frozen food products using data analytics tools
Behera, Dibyani; Jain, Rajat; Singh, Samarpan (Indian Institute of Management Ahmedabad, 2021-09-07)This project was done to understand the perception of consumers to consume frozen snacks and to explore the current digital marketing strategies being applied by companies in the frozen snacks industry. A literature survey ... -
E-commerce supply chain model for hyperlocal integration in small cities
Pant, Chiranjeev; Behera, Dibyani; Singh, Samarpan (Indian Institute of Management Ahmedabad, 2021-12-14)The project was done to understand the perception of non-urban areas consumers’ perception to online buying of groceries and to create a e-commerce supply chain with hyperlocal integration in rural (non-urban areas). A ...