Browsing by Author "Bhalekar, Sanika"
Now showing items 1-1 of 1
-
Pee Safe – establishing the category of menstrual cups in India
Khatri, Lovish Kumar; Bhalekar, Sanika (Indian Institute of Management Ahmedabad, 2022-03-21)Pee Safe is a health and wellness brand that has disrupted the women’s hygiene products’ segment by introducing environment-friendly versions of conventional products. The company was founded by Vikas Bagaria, who wanted ...