Browsing by Author "Bhandari, Labdhi R."
Now showing items 1-20 of 26
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Advertising claims, expectation fulfilment and product evaluation
Bhandari, Labdhi R. (2010-07-27)Consumerism movements like 'Truth in Advertising' have prompted formulation of legal and other public policy measures to regulate deceptive advertising. While a great deal of effort has gone into evolving mechanisms to ... -
An Analytical Approach for Fomulating Distribution Policy
Bhandari, Labdhi R.; Dholakia, Nikhilesh; Khurana, Rakesh; Vora, M. N. (2010-04-13) -
An Analytical Approach for Formulating distribution Policy
Khurana, Rakesh; Bhandari, Labdhi R.; Vora, M. N.; Dholakia, Nikhilesh (2010-06-21) -
Approach to the design of corporate identity
Dholakia, Nikhilesh; Bhandari, Labdhi R. (2010-03-20)The corporate form of organization is being used in many spheres of economic and social activity. Public enterprises and development corporations have swelled the ranks of the mass of existing private sector companies. All ... -
An attribution theoretical analysis of consumers satisfaction and dissatisfaction with products
Jha, Mithileswar (1985)Satisfaction and dissatisfaction of a consumer with a product depend on his initial expectations and the extent to which these expectations are fulfilled (confirmed) or not Fulfilled (disconfirmed) According to attribution ... -
Communication for social marketing: an approach for developing communication appeals for family planning programs
Bhandari, Labdhi R. (2010-03-21)This study has developed and tested an approach and a methodology for identifying persuasive communication appeals that have the best chances of influencing people's attitudes and behaviour in the area of social marketing, ... -
Communications for Social Marketing
Bhandari, Labdhi R. (2010-04-22) -
A Consumer study of law induced behaviour and attitude change: the case of safety helmets
Chhabra, Harwant Singh (1983)In the past decade, marketing has increasingly entered beyond the regime of traditional business studies. Using the concepts drawn from the field of consumer behaviour and other behavioural sciences, marketing has the ... -
Distribution: the backbone of Indian marketing system
Bhandari, Labdhi R. (1978-08-26)Distribution is a crucial function in marketing. It has the dual aspects of meeting the needs of the masses and of making goods and services available on the most competitive terms wherever they are demanded with ... -
Dwarka State Handicrafts Development Corporation
Garg, Raka; Bhandari, Labdhi R. (2010-07-27) -
Dwarka State Handicrafts Development Corporation - Teaching Note and Case Analysis
Garg, Raka; Bhandari, Labdhi R. (2010-07-27) -
ECIL: a case study of environmental and organiztional response in the public sector
Manikutty, S. (1987)A major function Of general management has been noted in the business policy literature as that of ensuring a "match" on a continuing basis between the characteristics of the organization and those of the environment. ... -
Effectiveness of the public distribution channel - the case of controlled cloth distribution
Bijapurkar, Ashoke (1979)The study was aimed at determining whether, in the light of the changing nature of products proposed to be distributed to the economically weaker sections of the population the public distribution channel, as it is organized ... -
The Electronics Corporation of India Limited (ECIL) (A)
Manikutty, S.; Bhandari, Labdhi R. (2010-08-11)Electronics Corporation of India Limited, a public sector undertaking under the Department of Atomic Energy, faces the problem of formulating product market strategy and evolving an overall corporate strategy. Consideration ... -
Expert Advertising Agency
Nathan, S. V.; Bhandari, Labdhi R. (2010-07-27)Expert Advertising Agency was a medium sized advertising agency which wished to increase its billing to a level comparable with that of the top few in the industry, and to acquire the stature of a market leader. expert ... -
Expert Advertising Agency - Teaching Note and Case Analysis
Nathan, S. V.; Bhandari, Labdhi R. (2010-07-27) -
Impact of product on the life styles of its consumers: the case of domestic liquefied petroleum gas
Arora, Ashok Pratap (1980)Many of the impacts which marketing actions create on the environment transcend the typical marketers’ interests. These impacts are are being only recently recognized under the banner of ‘Macro-marketing’. There has been, ... -
Indian Distribution System: Role of Private Trade
Bhandari, Labdhi R.; Vora, M. N. (2010-06-21) -
Managing the technology purchase decision process in the Indian public sector
Pandya, Anil (1982)This thesis attempted to structure precisely the decision process in ten technology purchase decisions made between 1969-80 in one petrochemical industry in the Indian public sector. Based on literature from Technology ... -
Marketing Management: Cases and Concepts
Bhandari, Labdhi R.; Dholakia, Nikhilesh; Khurana, Rakesh; Jain, Abhinandan K. (2010-04-22)