Browsing by Author "Bharathan, Kandaswamy"
Now showing items 1-10 of 10
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Celebrity brand endorsements in India
Oke, Mrunmayi; Prasade, Shambhavi (Indian Institute of Management Ahmedabad, 2012) -
Effectiveness of Product Placement in Indian Cinema
S., Abhilash; Dube, Akshay Suresh; Shrinivas, S. G.; Mohan, Sagili Shan (Indian Institute of Management Ahmedabad, 2012-12-24) -
Gujarati film industry - the way forward
Shah, Parth J; Kirtireddy, Sanjay (Indian Institute of Management Ahmedabad, 2016) -
Marketing of bollywood movies in US and UK markets
Kumar, Ajay; Rajesh, Krishnan; Bhivagaje, Prathik (Indian Institute of Managment Ahmedabad, 2014) -
Marketing of Hollywood movies dubbed in regional languages in India
Goutham, Nagarapu Sai; Siddhartha, Sanapathi Sai; Lakkimsetti, Maithri (Indian Institute of Management Ahmedabad, 2016)Currently, the dubbed movie market is experiencing rapid growth. With rising internet penetration and income levels, consumers are being bombarded with lots of promotions. In spite of this, the promotion plans of dubbed ... -
New trends in marketing of contemporary Indian films
Sharma, Ritu; Goel, Rishabh; Gupta, Monalisa (Indian Institute of Management Ahmedabad, 2012-08-06) -
Responding to industry needs: reorienting management education
Rao, T. V.; Saxena, Siddhartha; Sherry Chand, Vijaya; Narendran, Rajeshwari; Bharathan, Kandaswamy; Jajoo, B. H. (SAGE Publications, 2014)In the Indian context, what insights can employers offer institutes of management education that want to rebalance the knowing, doing, and being dimensions of their curricula? This paper uses data from interviews with ... -
Role of internet in movie marketing
Shah, Nishad; Anand, Akshat; Gupta, Riya (Indian Institute of Management Ahmedabad, 2016)The Indian movie industry, currently at INR 13000 crores, has been growing at a CAGR of 13% over the past few years. Many trends, such as increasing cost consciousness, rise of content-driven films, new ... -
Strategies involved in Movie Marketing and its impact on the box office sales in Bollywood
Sahni, Sameer; Verma, Renu; Dhev, R Prabhu (Indian Institute of Management, Ahmedabad, 2015)Indian Bollywood cinema has seen many changes over past few years. The changes have been both in the content of the movie and also in the ways to market the movie. Due to high competition and changing user preference it ... -
What employers value in the MBAs they recruit: rebalancing the management education curriculum
Rao, T. V.; Saxena, Siddhartha Satish; Sherry Chand, Vijaya; Narendran, Rajeshwari; Bharathan, Kandaswamy; Jajoo, B. H. (Indian Institute of Management Ahmedabad, 2014)This paper seeks to answer the question, “In the Indian context, what insights can employers offer on the knowing, doing and being dimensions of the formation of an MBA graduate, that management education institutes can ...