Browsing by Author "Bhardwaj, Preshth"

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    • Antecedents to Local Store Loyalty: Influence of Cosmopolitanism, Culture and Price 

      Pandey, Shivendra Kumar; Khare, Arpita; Bhardwaj, Preshth (Indian Institute of Management, Ahmedabad, 2013)
      Developing economies like India are seeing increasing cosmopolitanism yet are culturally rooted. The two opposite phenomenon of keeping the traditional culture with accepting newer values has a tendency to affect consumer ...

    • Planet Health 

      Jain, Abhinandan K.; Sinha, Piyush Kumar; Bhardwaj, Preshth (2010-08-26)
      Planet Health case is based on a company (Sagar Group of Industries), planning to enter the retail business of pharmacy and health care products. Based on the feasibility study of proposed retail business concept, company ...

    • Planet Health (A) 

      Jain, Abhinandan K.; Sinha, Piyush Kumar; Bhardwaj, Preshth (2006-10-29)
      I n early 2001, Mr Rohit Patel, Managing Director, Sagar Group of Industries (SGI) was reviewing the plans for entering the retail business of pharmacy and healthcare products. On the basis of a report submitted by SGI’s ...