Browsing by Author "Bhawana"
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Plant-based meat market, consumer perception and factors affecting their decisions
Bhawana; Gupta, Harshita (Indian Institute of Management Ahmedabad, 2021-09-07)Plant based meat is the product designed to imitate meat. The market is expected to grow at a rate of 12% CAGR for the next five years. The major drivers for the it are increasing health consciousness as consumers want to ...