Browsing by Author "Bhawsar, Kanishk"

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    • Building brands with instagram story interactions 

      Bhawsar, Kanishk; Majumdar, Subham (Indian Institute of Management Ahmedabad, 2020)
      With the popularity of Instagram at its peak, and the number of pivots a user has for engaging with brands, marketing on Instagram has become extremely important to the growth strategies of these brands. It not only provides ...

    • Comparative sentiment analysis of ride-hailing apps using twitter 

      Bhawsar, Kanishk (Indian Institute of Management Ahmedabad, 2020)
      The rise of social media, specifically– publicly disclosed views and opinions, has allowed access to a goldmine of user preferences and attitudes on a plethora of topics. The 'sharing economy' has also boomed in the same ...