Browsing by Author "Bibek, Banerjee"
Now showing items 1-3 of 3
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Differentiating products on irrelevant attributes and it's impact on consumer purchase decisions
Mendonca, Shailesh; Sahay, Sumit (Indian Institute of Management, Ahmedabad, 1997) -
Impact of simultaneous multiple brand introduction on an individual consumer's consideration set
Singh, Jujhar; Pant, Sushrut (Indian Institute of Management, Ahmedabad, 1998) -
Measuring the dimensions of brand knowledge and finding their relationship with reservation price
Monga, Ashwani; Mahajan, Vishal (Indian Institute of Management, Ahmedabad, 1997)