Browsing by Author "Bikhchandani, Sanjeev"
Now showing items 1-2 of 2
-
Consumer promotion schemes - some Indian case studies
Bikhchandani, Sanjeev; Motihar, Surabhi (Indian Institute of Management (Ahmedabad), 1988)The objective of the study is to gain an insight into promotion - concepts, planning , administration and actual case histories with a view to deriving certain generalizations regarding the critical success factors in ... -
Political Marketing: a study of the electoral process with a marketing perspective
Bikhchandani, Sanjeev; Venkatram, Srinivas (Indian Institute of Management (Ahmedabad), 1989)