Browsing by Author "Biswas, Sumeet"
Now showing items 1-1 of 1
-
Study of switching behaviour under discounts: Strong brand vs. Weak brand
Mittal, Neha; Shekar, Raj; Biswas, Sumeet (Indian Institute of Managment Ahmedabad, 2014-07-29)
Now showing items 1-1 of 1