Browsing by Author "Chandekar, Dwitiya D"
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Sustainability in luxury marketing
Chandekar, Dwitiya D; Soni, Rohan (Indian Institute of Management Ahmedabad, 2023-08-14)Luxury consumers are a niche segment in emerging markets like India and the meaning of luxury is different for different consumers. The most commonly perceived meaning of luxury goods is highly priced, non-affordable, ...