Browsing by Author "Chandra, Utkarsh"
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Future of marketing in the metaverse
Prakash, Apoorva; Chandra, Utkarsh (Indian Institute of Management Ahmedabad, 2022)Artificial intelligence (AI) bots are evolving into our closest friends, non-fungible tokens (NFTs) have transformed digital ownership, and our smartphones have evolved into our homes. Virtual vocalists have become a ...