Browsing by Author "Chhajer, Ananta"

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    • Ummeed 

      Chhajer, Ananta; Gupta, Kavya Komal (Indian Institute of Management Ahmedabad, 2020)
      Ummeed is a platform for teaching basic life skills to specially-abled children (Down syndrome, autism etc.) to give them an opportunity for a meaningful learning experience. While the ed-tech companies have focused on ...

    • Understating the working and the impact of co-advertising in the space of movie trailers 

      Chhajer, Ananta; Nikam, Rudra (Indian Institute of Management Ahmedabad, 2020)
      The Indian film entertainment industry has been growing at 10 percent (YoY) in terms of the number of films released, in consequence of which we witness a stark increase in the marketing budget of 5-6 percent, a figure ...