Browsing by Author "Choudhary, Darpan"
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Sales promotions’influence on the consumer behaviour and perception: the moderating effect of purchase frequency
Choudhary, Darpan (Indian Institute of Management Ahmedabad, 2022)The purpose of the study is to examine the moderating effect of the purchase frequency on the effectiveness of the sales promotion. The study uses a cross-sectional experimental set up to understand the moderating effect ...