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    • Study on content driven creative marketing: modern methods of user engagement 

      Baghel, Utkarsh; D. V., Nayana (Indian Institute of Management Ahmedabad, 2020)
      You are bound to come across promoted content or “ads” if you use any of the social media platforms be it Facebook, Instagram, Twitter, YouTube, etc. The content is subtly pushed in between the non-promoted organic content ...