Browsing by Author "Dacha, Kalyani"

Now showing items 1-2 of 2

    • How can Predictive Analytics help E-Retailers? 

      Kuppili, Abhishek; Dacha, Kalyani (Indian Institute of Management, Ahmedabad, 2015)
      The rapid emergence of e-commerce sites has made the web-space an exciting and interactive business platform for producers, marketers and consumers. In their quest for increasing their share of customers’ wallets, online ...

    • Location Analytics – Store Location Analysis 

      Dacha, Kalyani; Nekkalapu, Kranthi R. (Indian Institute of Management, Ahmedabad, 2015)
      Retail chains compete against each other in terms of reaching the customer. While companies often try to attract customers by targeting them with the right set of offers and promotions, it is imperative that they are located ...