Browsing by Author "Das, Prachodaya"

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    • Analysis of market for OTT platforms and impact on future trends 

      Das, Prachodaya; Malhotra, Sanat Sameer (Indian Institute of Management Ahmedabad, 2021-08-07)
      The Indian media and entertainment industry grew at a CAGR of 10.9% from 2014-2018. Even despite the pandemic the industry is expected to grow at the rate of 3.24% in 2019-20 and 2020-21. Further projection for 2019-2024 ...

    • Understanding emergence of men’s grooming industry and identifying consumer requirements 

      Das, Prachodaya; Malhotra, Sanat Sameer (Indian Institute of Management Ahmedabad, 2022-03-21)
      The country’s beauty industry has primarily catered to the woman population, however in the recent years lots of products have come up catering to the male population. According to Research and Markets, the male’s grooming ...