Browsing by Author "Dash, Saswat"
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Digital Marketing in Metaverse
Dash, Saswat; Mishra, Prachet (Indian Institute of Management Ahmedabad, 2022)Within the realm of digital marketing, one strategy that has garnered a lot of interest is the metaverse marketing. People are likely to spend more time in the metaverse, interact with brands inside it, and even buy virtual ...