Browsing by Author "Daswani, Arzoo"
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Marketing Communication in Crisis of Nokia's Recall of Batteries
Daswani, Arzoo; Vyas, Preeta H. (2010-09-07)The case talks about how Nokia issued product advisory that dealt with crisis of overheating caused in specific lot of batteries of Nokia handset, the result that publicity and consumer response are outlined. The case ...