Browsing by Author "Deori, Shreyaa"
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Creating a sustainable educational network through Savitribai Phule and Fatima Sheikh Learning Center (SPFSLC)
John, Milen Mathew; Deori, Shreyaa (Indian Institute of Management Ahmedabad, 2023-08-14) -
Luxury x premium
Deori, Shreyaa; Phor, Abi (Indian Institute of Management Ahmedabad, 2022)Over the years, premium brands such as Adidas & Nike have donned the agenda of collaboration with icons and sports stars who bring their own brand value into the products. Such products are often celebrated amongst brand ...