Browsing by Author "Dewani, Prem Prakash"
Now showing items 1-2 of 2
-
Price discount framings on product bundles with shipping surcharges in the Indian market: examining the weighted-additive and reference-dependent models
Sahay, Arvind; Mukherjee, Sumitava; Dewani, Prem Prakash (Emerald Group Publishing Limited, 2015)The purpose of this paper is to study how consumers process price frames of product bundles (product plus surcharge) and discount offers to weigh contentious positions between the weighted-additive and the reference-dependent ... -
Role of Gratitude and Obligation in Business Relationships
Dewani, Prem Prakash (2013)Marketers build customer relationship through various relationship marketing (RM) investments (Berry, 1994). These investments impact customers in terms of their loyalty and customer purchase intentions (Hsu, 2007; Yuping ...