Browsing by Author "Dey, Sagnik"
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Developing a marketing strategy for Artisans Alliance of Jawaja (AAJ)
Yadav, Nikhil; Dey, Sagnik; Vij, Aastha (Indian Institute of Management Ahmedabad, 2018)Jawaja is a village located in Beawar tehsil of Ajmer district, Rajasthan. As per Population Census 2011, the village has population of 2369, of which 1182 are males and 1187 are females. In 2011, the literacy rate of ... -
Increasing the Artisans Alliance of Jawaja’s (AAJ) social media presence, in-store reach and exhibition sales
Yadav, Nikhil; Dey, Sagnik; Vij, Aastha (Indian Institute of Management Ahmedabad, 2018)Jawaja is a village located in Beawar tehsil of Ajmer district, Rajasthan. As per Population Census 2011, the village has a population of 2369, of which 1182 are males, and 1187 are females. In 2011, the literacy rate ...