Browsing by Author "Dhev, R Prabhu"
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Strategies involved in Movie Marketing and its impact on the box office sales in Bollywood
Sahni, Sameer; Verma, Renu; Dhev, R Prabhu (Indian Institute of Management, Ahmedabad, 2015)Indian Bollywood cinema has seen many changes over past few years. The changes have been both in the content of the movie and also in the ways to market the movie. Due to high competition and changing user preference it ...