Browsing by Author "Dhillon, Shivani"

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    • A case on VDO.AI 

      Dhillon, Shivani; Gattani, Shreyansh (Indian Institute of Management Ahmedabad, 2022)
      “The video content back then was exceedingly difficult to create, host, and stream for millions of users. Companies like YouTube were doing it successfully but even they had been a lossmaking entity in the same till 2018. ...

    • Influencer marketing: how to reach to the right customer via social media content 

      Bansal, Rishi; Dhillon, Shivani (Indian Institute of Management Ahmedabad, 2023-08-16)
      Brands have altered their marketing tactics in response to the rapid expansion of social media to engage with their varied consumers more through offering value and two-way communication. Influencer marketing was born out ...