Browsing by Author "Dhir, Tanya"
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How digital transformation is forcing the apparel industry to re-invent its strategy
Dhir, Tanya; Kumar, Utkarsh (Indian Institute of Management Ahmedabad, 2020)Indian apparel retailers have been grappling with the emergence and large-scale acceptance of digital channels of retail and marketing. While digitization in marketing has been accepted and implemented on a wide scale, ...