Browsing by Author "Dholakia, Nikhilesh"
Now showing items 1-20 of 36
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An Analytical Approach for Fomulating Distribution Policy
Bhandari, Labdhi R.; Dholakia, Nikhilesh; Khurana, Rakesh; Vora, M. N. (2010-04-13) -
An Analytical Approach for Formulating distribution Policy
Khurana, Rakesh; Bhandari, Labdhi R.; Vora, M. N.; Dholakia, Nikhilesh (2010-06-21) -
Approach to the design of corporate identity
Dholakia, Nikhilesh; Bhandari, Labdhi R. (2010-03-20)The corporate form of organization is being used in many spheres of economic and social activity. Public enterprises and development corporations have swelled the ranks of the mass of existing private sector companies. All ... -
Banwari Lal and Subir Bose
Dholakia, Nikhilesh (2010-07-26)Deals with the situation where a major retailer of consumer products is obtaining supplies through unauthorized channels. The problem is to motivate the retailer to deal with the authorized salesman and distributor. The ... -
Broadening the concept of Public Distribution Systems: Towards a National Distribution Policy
Dholakia, Nikhilesh; Khurana, Rakesh (2010-06-21) -
Consumption patterns and macro marketing: a radical perspective
Firat, A. Fuat; Dholakia, Nikhilesh (1977-09-21)Patterns of consumption in a society are shaped by choices made at the levels of production (what to produce[l]), distribution (how to allocate the products within society), information dissemination (how is the existence ... -
Consumption patterns and macromarketing : a radical perspective
Dholakia, Nikhilesh; Fuat Firat, A. (2010-03-13)In studying the choices for consumption, marketing scholars have been almost totally occupied with a very narrow spectrum of choice, viz brand choice. This paper discusses the nature of consumption patterns and how social ... -
Creative Exercises in Sales and Distribution Strategy
Dholakia, Nikhilesh (2010-07-26)Five short exercises dealing with domestic and international sales and distribution strategy formulation. -
Development a Conceptual Framework for Decentralized Sectors
Balakrishnan, K.; Dholakia, Nikhilesh (2010-04-13) -
Development administraiton as social marketing
Dholakia, Nikhilesh (2010-03-22)Development Administration has come on its own as an area of practice and study. It is differentiated from conventional administration by its emphasis on social and economic change. In the field of management, the concept ... -
Does futurology have a future in India?
Sambrani, Shreekant; Dholakia, Nikhilesh (2010-07-27)A population growth rate of around 2 per cent per annum being the one certainty of India's future, predictions have varied between Malthusian nightmares and blissful utopias. The methods used for arriving at these conclusions ... -
Formulating public policy for distribution of essential goods: an analytical approach
Bhandar, Labdhi; Dholakia, Nikhilesh; Khurana, Rakesh (2010-03-21)Public Policy concerning distribution of essential goods of mass consumption has assumed critical importance in several developing countries. In India, such policies have generally been reactive, in response to exigencies ... -
Indian markets and marketing: the emerging perspective
Dholakia, Nikhilesh (2010-03-13)The purpose of this paper is to examine the nature and prospects of Indian markets. The paper also discusses the nature of the marketing system which has evolved to cater to these markets. Finally, the paper attempts to ... -
Lightwell Match Company
Dholakia, Ruby Roy; Dholakia, Nikhilesh; Bothra, Kiran C. (2010-06-19) -
Lightwell match company
Dholakia, Ruby Roy; Dholakia, Nikhilesh; Bothra, Kiran C. (1978-07-21) -
Managerial approaches to social problems
Dholakia, Nikhilesh; Bagozzi, Richard P. (1975-06-21) -
Marketing Management: Cases and Concepts
Bhandari, Labdhi R.; Dholakia, Nikhilesh; Khurana, Rakesh; Jain, Abhinandan K. (2010-04-22) -
Marketing planning in a social enterprises: a conceptual approach
Dholakia, Nikhilesh; Dholakia, Ruby Roy (1975-06-21)All the consumption needs of one-third of the world's consumers are satisfied by social enterprises. Some of the consumption needs of the rest of the two-thirds of the world's consumers are satisfied by social enterprises. ... -
New marketing in a new environment: some thoughts on a basic restructuring
Dholakia, Nikhilesh (2010-03-21)A case is developed for some basic changes in the conceptual repertoire of the marketing discipline in view of the changes in the economic and social environment in India today. It is argued that the adaptation of existing ... -
Northern India Food Company
Dholakia, Ruby Roy; Dholakia, Nikhilesh; Bothra, Kiran C. (2010-06-19)