Browsing by Author "Divakar, Suresh"
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Price thresholds in a promotion Intensive environment: how consumers optimally make decisions on how much to buy
Banerjee, Arindam; Divakar, Suresh (2001-10-14)How do consumers behave when they are confronted with price promotions at the retail level? Do they buy as much as they can and stock for future? Do they postpone their purchases in anticipation of further price cuts? Do ...