Browsing by Author "Dora, Hanumantu Kaushik"

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    • Examining the impact of political relations in corporate world: the case of PNB 

      Dora, Hanumantu Kaushik; Umesh, Worlikar Vidula (Indian Institute of Management Ahmedabad, 2018)
      With the rising incidents of corporate scams, it has become imperative to lift the corporate veil to unearth the reasons behind them. As a result, it is of paramount importance to examine the formation of the companies ...

    • Strategies of non-price competitionthe case of advertising in the Indian FMCG sector 

      Saini, Aashutosh; Dora, Hanumantu Kaushik; Bhatia, Sumiran (Indian Institute of Management Ahmedabad, 2018)
      The project cover the advertisement trends of top FMCG firms. The FMCG sector has been saturated with homogenous products, high competition and little scope for innovation. Thus, it provided a right kind of platform for ...