Browsing by Author "Dutta, Rekhia"
Now showing items 1-3 of 3
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Competitive strategies for the Indian software industry in the globle market
Dutta, Rekhia (Indian Institute of Management, Ahmedabad, 1997) -
Industry wise analysis of trends in advertising and other marketing expenditures and their effectivness
Dutta, Rekhia; Dang, Ajay Mohan (Indian Institute of Management, Ahmedabad, 1997) -
Pioneer brands: an analysis of their competitive advantages and brand management strategies
Dutta, Rekhia (Indian Institute of Management Ahmedabad, 1996)