Browsing by Author "Dutta, Shantanu"
Now showing items 1-3 of 3
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Addressing difficulties with abstract thinking for low-literate, low-income consumers through marketplace literacy: a bottom-up approach to consumer and marketing education
Viswanathan, Madhu; Jaikumar, Saravana; Sreekumar, Arun; Dutta, Shantanu; Duhachek, Adam (Wiley, 2024-07-11)We examine a bottom-up approach to consumer and marketing education for subsistence consumers, that is, those with low income and relatively lower literacy levels. They face a variety of cognitive and other constraints, ... -
Process of developing venture capital activity: a study of three Indian VCFs
Pandey, I. M.; Dutta, Shantanu (2010-07-15)This study investigates the venture capital activity development process in India. The discussion covers the issues of the initiation of venture capital fund, investment strategy and evaluation criteria and the value ... -
Venture capital development in India
Pandey, I. M.; Dutta, Shantanu (1999-10-14)