Browsing by Author "Dutta, Shantanu"
Now showing items 1-4 of 4
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Addressing difficulties with abstract thinking for low-literate, low-income consumers through marketplace literacy: a bottom-up approach to consumer and marketing education
Viswanathan, Madhu; Jaikumar, Saravana; Sreekumar, Arun; Dutta, Shantanu; Duhachek, Adam (Wiley, 2024-07-11)We examine a bottom-up approach to consumer and marketing education for subsistence consumers, that is, those with low income and relatively lower literacy levels. They face a variety of cognitive and other constraints, ... -
A field experiment on marketplace literacy and self-help group membership in subsistence marketplaces
Viswanathan, Madhu; Sreekumar, Arun; Jaikumar, Saravana; Dutta, Shantanu (Sage, 2024-12-05)We conducted a field experiment to gain marketing insights into low-income, subsistence consumers in emerging markets. We examined two phenomena– marketplace literacy which is knowledge and skills about the marketplace to ... -
Process of developing venture capital activity: a study of three Indian VCFs
Pandey, I. M.; Dutta, Shantanu (2010-07-15)This study investigates the venture capital activity development process in India. The discussion covers the issues of the initiation of venture capital fund, investment strategy and evaluation criteria and the value ... -
Venture capital development in India
Pandey, I. M.; Dutta, Shantanu (1999-10-14)