Browsing by Author "Dutta, Soham"

Now showing items 1-2 of 2

    • Go-to market strategy for Artisans Alliance of Jawaja (AAJ) 

      Arora, Harshita; Dutta, Soham (Indian Institute of Management Ahmedabad, 2020)
      The project is aimed at developing a marketing strategy, which would subsequently be used to onboard the AAJ products on e-commerce portals. The marketing strategy would be focussed on creating an emotional connect with ...

    • Personalisation of e-commerce checkout donations 

      Arora, Harshita; Dutta, Soham (Indian Institute of Management Ahmedabad, 2020)
      How can donor behaviour be influenced through principles of psychology and behavioural economics? This paper develops a mathematical model to determine the willingness to donate online which is influenced by several factors, ...