Browsing by Author "Dutta, Sujay"
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The impact of consumer expectations and familiarity on deceptive pricing in advertising: a view from drip pricing practice
Banerjee, Somak; Dutta, Sujay; Biswas, Abhijit; Kwak, Hyokjin (Taylor & Francis, 2023-11-20)Drip pricing practice, which involves promoting a seemingly low initial price and then introducing add-on price components without upfront disclosures, is commonly seen as a deceptive advertising ...