Browsing by Author "Firat, A. Fuat"
Now showing items 1-1 of 1
-
Consumption patterns and macro marketing: a radical perspective
Firat, A. Fuat; Dholakia, Nikhilesh (1977-09-21)Patterns of consumption in a society are shaped by choices made at the levels of production (what to produce[l]), distribution (how to allocate the products within society), information dissemination (how is the existence ...