Browsing by Author "Fletcher, S. M."
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Dynamic effects of peanut butter brand advertising
Rimal, A. P.; Fletcher, S. M.; Deodhar, Satish Y. (2000-10-15)Using error correction approach and nonlinear three-stage-least-squares, long run and short run effects of aggregate brand advertising on the US demand for peanut butter are estimated. Results indicate that demand for ... -
Dynamic Sensitivity of Sales to Advertising: A Case of Peanut Butter Industry
Deodhar, Satish Y.; Fletcher, S. M. (2010-08-18)Brand and generic advertising is increasingly being used to promote food products. An important question is whether such generic and band advertising leads to increase in aggregate demand or simply brand substitution. Using ... -
The Peanut Program and Pass through of Prices, Conjectural Variations and Consumers' Welfare Gain
Fletcher, S. M.; Deodhar, Satish Y. (2010-07-05) -
Perception of food safety and changes in food consumption habits: a consumer analysis
Rimal, A. P.; Fletcher, S. M.; McWatters, K.; Misra, Sasi B.; Deodhar, Satish Y. (2001-10-15)The relationship between seven types of food safety concerns and the corresponding change in food consumption habits of 236 households in Georgia, USA was evaluated. Results showed a gap between food safety concerns and ...