Browsing by Author "G, Manisha"

Now showing items 1-2 of 2

    • Devising a marketing strategy for a goat meat producer company in Tamil Nadu 

      G, Manisha; Krishna, Rahul (Indian Institute of Management Ahmedabad, 2020)
      In Tamil Nadu, the meat market is composed of few organized meat-producing players like Suguna Chicken, etc. but predominantly composed of many unorganized players. Theni District Farmers Goat Producer Company Ltd. is a ...

    • Sustainability in cotton value chain: role of retail & small producers groups 

      G, Manisha; Rayar, Aishwarya Prabhakar (Indian Institute of Management Ahmedabad, 2020)
      Cotton is one of the important commercial crops grown in India. In the global cotton production, India rank third after the US and China. Of 8-9 million hectares of cotton being grown every year, India contributes to ...