Browsing by Author "G, Pratheebha"

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High performance work system in Reliance Industries Limited’s oil to chemical business

G, Pratheebha; Diddee, Tanishq (Indian Institute of Management Ahmedabad, 2021-12-14)

Reliance Industries Limited, an Indian Conglomerate has showcased consistent positive growth for their Refining and Petrochemicals business, now merged into the Oil -2-Chemical business. Being a private player in the Indian ...
Indian consumers’ perception of gendered products and its influence on purchase decisions

Jain, Anubhuti; G, Pratheebha (Indian Institute of Management Ahmedabad, 2021-09-07)

There is ongoing uproar on mass media channels about such price differentials being unfair towards women, as it penalizes them simply for being female. This problem worsens considering the gender pay gap, as the average ...