Browsing by Author "G., Cibita"

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    • Study on aspects that make social media content like dangerous online challenges go viral and trigger consumers 

      G., Cibita; Diwan, Devyani (Indian Institute of Management Ahmedabad, 2020)
      Today, internet challenges are one of many fads and sensations that occur online. Because of their popularity and reach, brands and other interest groups gain awareness on the content they are promoting. This research was ...

    • The use of data analytics in HR processes 

      Nath, Pratik; G., Cibita (Indian Institute of Management Ahmedabad, 2020)
      The role of HR in an organization has evolved a lot in the past few decades. From the peripheral zone of an organization, HR has now become a key function of any organization, serving as a strategic business partner which ...