Browsing by Author "G., Manisha"

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    • Devising a marketing strategy for a goat meat producer company in Tamil Nadu 

      G., Manisha; Krishna, Rahul (Indian Institute of Management Ahmedabad, 2020)
      In Tamil Nadu, the meat market is composed of few organized meat-producing players like Suguna Chicken, etc. but predominantly composed of many unorganized players. Theni District Farmers Goat Producer Company Ltd. is a ...