Browsing by Author "Gahlot, Deepika"

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    • Role of NFTs in digital marketing 

      Gahlot, Deepika; Poonia, Manshi (Indian Institute of Management Ahmedabad, 2022)
      A Non-fungible token is a digital token carrying all the features of the block chain. It is immutable, traceable, trackable and transparent. Because NFTs are minted on blockchains, they’re individually equipped with a ...

    • Virtual influencer management 

      Gahlot, Deepika; Poonia, Manshi (Indian Institute of Management Ahmedabad, 2022)
      The main objective of the project involves: 1. Understanding the influencer marketing 2. Focus on the working of virtual influencers and their methodology for gaining market share 3. Understand the factors which affects ...