Browsing by Author "Ghosh, Suchismita"
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Analysing the impact of COVID-19 on M&A deal activity and its longterm implications for individual sectors and the economy as a whole
Shah, Bhavya; Ghosh, Suchismita (Indian Institute of Management Ahmedabad, 2023-09-22)A typical crisis includes three stages: respond, where a firm must maintain operations; recover, where it must gain knowledge and grow stronger; and flourish, where it must get ready for the new normal circumstances. ... -
Analysing the marketing spends of the new age tech companies with a focus on customer lifetime social value
Shah, Bhavya; Ghosh, Suchismita (Indian Institute of Management Ahmedabad, 2022)Mature tech start-ups/ SaaS companies spend ~15-25% of their revenue on marketing spend alone. The % is even higher for early-stage companies. However, higher marketing spends do not necessarily imply top-line growth. A ...