Browsing by Author "Ghuguloth, Sreehitha"
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Sexual wellness market in India: Why aren’t we talking about female pleasure?
Ghuguloth, Sreehitha; Ramji, Sonali (Indian Institute of Management Ahmedabad, 2021-09-07)A major trend change that was observed in the last 5 decades is that consumption has increased in the smaller towns and cities as the metro cities continue to consume it at a higher rate. Tier-II towns like Jaipur, Surat, ...