Browsing by Author "Goel, Vaibhav"

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    • Search Engine Optimization in digital marketing 

      Agarwal, Vaibhav; Goel, Vaibhav (Indian Institute of Management Ahmedabad, 2023-08-16)
      Buy Now Pay Later model has been under the scanner of RBI for quite some time now, and finally, last month, RBI took measures to regulate the BNPL services. To give an overview, BNPL is a short-term financing option that ...

    • Super app and its future in India 

      Agarwal, Vaibhav; Goel, Vaibhav (Indian Institute of Management Ahmedabad, 2022)
      OTT is a type of direct-to-consumer video content platform, like Netflix, Disney+, and Hulu, that lets users watch premium content and have a better viewing experience whenever they want. No matter where it comes from, OTT ...