Browsing by Author "Gomashe, Makarand Milind"
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Randomized field experiment to understand the effects of Covid on success of ad copies on digital platforms
Gomashe, Makarand Milind; Shinde, Shambhavi (Indian Institute of Management Ahmedabad, 2020)The pandemic (Covid-19) has impacted lives on various fronts. On one side governments are contemplating repercussions of lockdown on economy and how to tackle the same and on the other side, businesses are striving hard ...